QR codes offer many ways to add value to your business. QR code marketing is an effective way to get more new customers, increase loyalty among existing customers, and better understand customer behavior.
To help you know more about this, here's how QR codes for business can improve your brand.
How QR Codes Add Value to Your Brand
You shouldn't ignore the use of QR codes for business. They can help you improve different aspects of your business.
There are a number of ways that QR codes can add value to your business. Here are a few of the most common:
Increased Engagement
QR codes make it easy for customers to engage with your content, whether it's a web page, video, or coupon. This increased engagement can help you boost traffic and conversions.
Unlike links, QR codes can also help you get engagement from your offline marketing materials. People just need to scan the QR code to view your exclusive deals or web page online.
You can also add QR codes to YouTube videos or TV commercials. Doing this allows you to get traffic or engagement from people who are watching your content.
Creating a QR code that will get engagement is easy. Here's how to do it:
- First, go to https://www.qrstuff.com/?type=website and have the “Website URL” data type pre-selected from the Data Type section.
- Next, on the Content Section, paste the URL of the web page or online content that you want to link.
- Wait for the QR code to finish processing. Then, download your QR code.
Note:
Adding a QR code is not enough. You must pair with it an engaging caption to ensure that it gets the attention of your target audience.
Increased Loyalty
QR codes can help you create a more loyal customer base by providing an easy way for customers to access your content and deals. Since QR codes can provide convenience, you can be the go-to place for your potential customers.
Also, QR codes can build trust. Your audience will not hesitate to engage with your posts if you're regularly sharing QR codes with valuable content.
Improved Customer Insight
Just like the usual links, you can check the metrics of your QR code for business.
QR code analytics is available as part of our QR code generator. You can access this feature if you're a paid user and create a dynamic QR code.
Monitoring your QR code isn't only useful for tracking the scans. By tracking how customers interact with QR codes, you can gain a better understanding of their interests and preferences. This information can be used to improve your business in the future.
Make Specific Content
QR codes can help you better understand how customers interact with your content. If you track your QR code for business, you can see exactly where your customers are scanning QR codes. This feature will give you an idea of what type of content will work best for your target audience.
For example, if people are scanning your QR codes using their smartphones, then you should create content for handheld devices.
Short videos and eye-pleasing images are the best content for smartphone users. You can attach your QR codes to these types of content to get leads.
Brand Marketing
Creating user-based content can also help in brand marketing. People will remember your brand if you are posting content that's tailored to their preferences.
If you are still using traditional marketing materials, QR codes can still help. QR codes can help you add value to your business by giving customers access to your brand content.
With dynamic QR codes, you can link videos, photos, and other multimedia content in your printed marketing materials.
Let's assume you want the QR code to contain exclusive video content. You can do that by following these steps:
- Click the link to our QR code generator page and then select YouTube as the Data Type.
- In the Content section, paste the link of the video you want to link to the QR code.
- Wait for the QR code to finish processing. Then, download your QR code.
Note: This Data Type of QR code is only available to paid users. Your video will be uploaded to our secured database.
Improved Customer Service
QR codes can make it easier for customers to get in touch with a live agent quickly and easily, which can help improve your customer service.
Here are the steps on how to create a QR code for Customer Service:
- Head over to our QR code generator page and select Email Address as the Data Type.
- After that, fill in the necessary fields. Make sure to choose Dynamic QR in the encoding options. Doing this allows you to change the email address if need be in the future.
- Wait for the QR code to finish processing. Then download your QR code.
Using QR code for business can also help in increasing sales, improving print media, and providing better deals and offers. Not only that, you can also express your brand image using QR codes.
Here at QR Stuff, you can also change the appearance of your QR codes.
Make It A Bit Fancy
While free users can change the foreground colour of their QR code, paid subscribers have the ability to also change the appearance of QR code image and embed a logo or image in the centre of it. Just use the steps outlined above to create your QR code, and then, before you download your finished QR code, customize your QR code in the Style section.
To the right is an example that shows what could be done to the QR code created above using our QR Code Styling feature. Our styling interface allows you to make your QR code more visually distinctive and, by embedding a suitable image, perhaps more intuitive as well.
Our post on QR Code Styling gives you more information about how to use this feature.
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