Would you like to use QR codes for marketing? 

QR codes are an interesting and under-utilized marketing tool that has a lot of potential for businesses of all sizes. By using QR codes, you can do the following: 

• Target a specific audience, 
• Track your market's engagement with a discount, 
• Make discounts easy to share,
• Stand out in social media noise, and 
• Integrate QR codes into signs, ads, and packaging.

Here are the benefits of using QR codes for marketing:

Marketers can target a specific audience

QR codes for marketing are linked to a landing page with the demographic of the marketer's choosing. This means that any particular QR code can direct people to different pages based on their age, gender, and interests.

Marketers can track their market's engagement with the discount

Some QR codes can be linked to a landing page with a form that the  marketing team can use to see exactly how many sales came from each QR code and what demographic used it.

Even without a special landing page or tools, you can track the metrics of your QR code using our QR code analytics. This feature is available to our paid subscribers only.

QR codes make discounts easy to share

QR codes bridge the gap between traditional marketing materials and online content. This ability of QR codes allows you to expand your online marketing campaign. You can easily share your discounts even with your physical marketing materials like flyers and posters. 

QR codes give marketers a way to stand out in social media 

QR codes are an essential tool in social media that can help marketers stand out from the competition. For instance, some of them are eye-pleasing. They can leave a good impression on potential customers. They can also provide an easy way for customers to get discounts. 

Constantly posting good-looking QR codes with interesting or quality content also make people talk about your business. As a result, it attracts more potential customers.

QR codes can be integrated into signs, ads, and packaging

QR codes can be printed onto stickers and placed on any surface, or they can be embedded into digital ads and packaging. This allows customers to scan the QR code and immediately be taken to the offer's page, without any extra steps needed. 

Is it Hard to Create QR Codes for Marketing?

Creating QR codes for marketing is not a challenge anymore. There are dozens of QR code generators available on the internet, and many of them are free to use. 

Our QR code generator, for instance, can help you create QR codes for marketing in minutes. 

You can easily create QR codes for marketing examples in this blog post. 

Steps for Creating QR Codes for Printed Marketing Materials

Let's assume you want to create a QR code for your printed marketing materials:

1. First, go to https://www.qrstuff.com/?type=websiteurl and have the “Website URL” data type pre-selected from the Data Type section.
2. In the content section, paste the URL of your landing page into the required field.
3. Once you're done with the adjustments, wait for the QR code generator to finish processing. After that, you can then save your QR code and add it to your printed materials.

You can also do the same step if you want to share something on the packaging of your products. You just need to add the QR code to the design of your packaging. 

In case you want to customize the appearance of your QR code to match the design of your product packaging, you can use our styling section. This feature along with the QR code analytic is fully available to paid users.

Make It a Bit Fancy

While free users can change the foreground colour of their QR code, paid subscribers have the ability to also change the appearance of QR code image and embed a logo or image in the centre of it. Just use the steps outlined above to create your  QR code, and then, before you download your finished QR code, click the “Style Your QR Code” button to change its appearance.

To the right is an example that shows what could be done to the QR code created above using our QR Code Styling feature. Our styling interface allows you to make your QR code more visually distinctive and, by embedding a suitable image, perhaps more intuitive as well.

Our previous post on QR Code Styling gives you more information about how to use this feature.

If you're looking for a way to increase your sales and stand out from the competition, QR codes may be the answer. Contact us today to learn more about how we can help you get started!

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