QR Codes Dos and Don’ts for Business

QR codes are one of the most valuable business tools. They can simplify business operations and offer convenience to your potential customers. 

However, QR codes are not always the answer. There are still dos and don'ts that you need to follow to get the best from using QR codes. 

Do's and Don'ts

1. Do use QR codes to help customers on the go

QR (Quick Response) codes can provide product information, coupons, discounts, and other offers for consumers on the go. Instead of asking them to type in a URL address or download an app, you can give them information immediately using QR codes. 

2. Do offer discounts to customers who use QR codes

Consumers are always looking for deals. Offering a discount every time they scan a QR code is an easy way to keep customers coming back. However, make sure to have terms and conditions in place so that shoppers don't abuse the privilege. 

3. Do provide a hassle-free experience for your customers

Offering a simple, hassle-free way to interact with consumers is important for encouraging customer engagement. You should not require lengthy registrations or downloads to get access to deals and discounts. Instead, they should give consumers the information they want right at their fingertips. In other words, the simpler it is for customers to get what they want or need, the more likely they are to engage.

4. Do reward loyal customers who use QR codes

Loyal customers are important for your business because they tend to buy more items and visit you more frequently than other shoppers. You should offer an incentive for these consumers so that they feel special and appreciated.

5. Do make QR codes easy to find

You should ensure that the QR code is obvious, legible, and has an appealing design. Consumers shouldn't have to hunt for the code or know what it is before they try scanning it. Allowing them to see "QR code" on store windows or signage helps them know they are in the right place.

6. Do be realistic about the required technology for scanning QR codes

Not all smartphones can read, create and scan QR codes. If you want to use QR codes, consider what devices your customers typically use so that everyone can use them. It's also important to provide alternatives for customers who don't have access to QR scanners, whether it's by email or phone. You can include a link and instructions for using online QR code scanners. 

7. Don't require lengthy registration forms to use QR codes

There are too many steps involved in signing up or registering online these days. This is why you should make it as easy as possible for consumers to get what they want quickly. Forcing customers to sign up or provide an email address before they can get a coupon, promo code, or other deal is a bad idea.

8. Don't require customers to install new apps or download updates

Customers who have an interest in the QR code will likely have free space on their smartphone that they aren't using for anything else. You should therefore make sure that the user can access the information they need without having to download anything else onto their device.

9. Don't use QR codes for everything

You shouldn't expect customers to be able to scan every type of QR code at every visit. Instead, giving them enough information via other channels encourages them to return. This will make them more likely to scan a code when they visit again because they will be excited about the experience.

10. Don't use QR codes unless you have an engaging offer

The purpose of QR codes is to engage customers and provide some kind of benefit (discount, coupon, etc.). If there isn't anything for customers to learn or do, then there is no point in using the technology. You should focus on ways that they can give consumers access to deals, information, and experiences.

11. Don't use QR codes with an outdated design

Here's another useful marketing tip, you need to keep your branding consistent. Whether they are using print ads, email campaigns, or QR codes on signage, use a design that is related to your brand. Using immature or outdated design turns customers off.

12. Don't use QR codes in isolation

You should promote their QR code campaigns with ads, window displays, and other types of campaigns to increase awareness. This likely requires the use of other forms of marketing, such as print or digital.

13. Don't expect people to be familiar with QR codes

Not everyone has used a QR code before and not everyone who uses them knows what they are doing. You should explain how to scan the code and why it's beneficial to customers so that they can understand how it works.

14. Don't use a QR code in place of your website address

The purpose of a QR code is to pass along a piece of information, not take the place of a URL address. You should use the technology for something unique and engaging instead of simply providing website access as other retailers might do.

15. Don't use black-and-white QR codes

Be creative about their designs to stand out from competitors or other simple uses of the technology. Using black-and-white QR code options is just too basic and won't help them connect with customers in an engaging way.

If you use our QR code generator, you can change the appearance of your QR code. The styling option is available to our paid users along with other useful features like analytics and QR code editor. 

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